SMS newsletters have something in common with email marketing — the sender delivers information to the recipient directly in his personal space. This is the main difference between these communication channels from blogs and contextual advertising. The difference between SMS and email is that the smartphone is even more personal than the email box.

SMS is more personalized than email. We can have several mailboxes — personal, work, special for advertising mailings and order confirmation in online stores. The mobile number is most often one. We use it for everyday operational communications on personal and work issues. In addition, mobile information arrives more quickly. Therefore, SMS-mailings allow us to quickly deliver personalized messages to customers.